D'AloiaFossati has created the new campaign for City Angels. This operation pro-bono agency dedicated to the association non-profit organization founded in 1994 by Mario Furlan. in Milan and other Italian cities, the City of Angels call themselves volunteers, emergency road service to the citizen.
With characteristic Basque blue and red uniforms, the City Angels have become a familiar presence and a point of reference for the less fortunate but also for the local institutions which can rely on in helping people who are prepared to marginalized , homeless, drug addicts and the fight against crime.
In a period of difficult economic and social insecurity, aggravated dalla stagione particolarmente fredda, l'attività di primo soccorso dei City Angels diventa ancora più necessaria e auspicabile.
Il visual della campagna mostra un intervento portato dai City Angels a un clochard, il titolo recita: Ci sono angeli che fanno miracoli. Ogni giorno.
L'annuncio si chiude con un invito alla donazione attraverso il sito: www.cityangels.it
La campagna, realizzata grazie al contributo di IGP Decaux, OJ Atmosfere Metropolitane, Bigliettiniquasigratis.it e Centro Stampa Padova sarà in affissione esterna a Milano sul circuito telephone booths, from 17 January.
The heartfelt thanks goes to Robert Setti, Marcello Merighi, Ivan Scamardi Ciommo and Sabino, who through their efforts have made this possible.
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