On average in our industry is often discussed in quantitative terms (investment, number of outlets, audience, target, duration, GRP), which contrasts the creative domain of the qualitative aspects.
If that all aspects of the above quantities are subject to a fundamental qualitative variable: the rating of the vehicle, which operates on them from multiplying.
how I love this medium, what has appreciated its presence in my life?
Nielsen has recently published a ranking of what it calls the 10 "initiatives" of communication you like, but a good approximation can be viewed as the ranking of the 10 "average" more than welcome.
1. Point of Sale (POS)
2. Display advertising
3. Print advertising
4. Video Workstations
5. Events
6. TV Advertising
7. Website
8. Radio Advertising
9. Mailing Papery
10. Internet Advertising
Our conclusion is: c arta and hostess, are more like of technology and video .
Source: Nielsen - Multichannel Monitoring 2010
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